Write the Change You Want to See

I have more than 15 years of experience in journalist, editing, content marketing, and copywriting, but I've been writing creatively since I was a child (I can write you a limerick in 5 minutes).

I've worked with household names, such as McDonald's, Spotify, Pfizer, and Microsoft but I've also worked with solopreneurs, early-stage startups, and growing businesses.​​

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My achievements include:

• Collaborated on investor pitch decks that supported over $1B+ in successful fundraising for early-stage startups and growth-stage companies

• Increased blog traffic by 500% by auditing the blog and rewriting existing content, which boosted PPC revenue by 200%

• Improved editorial workflow efficiency by 25% through the introduction of agile planning and capacity management systems using JIRA 

• 5 years of experience in building editorial teams, and commissioning and briefing writers

• Created profitable new business lines at a tech start-up through the implementation of sponsored research survey

• 10+ years experience initiating and managing cross-departmental content projects, including boosting customer satisfaction by ~33% (measured through HotJar and Crazy Egg) by implementing a new blog layout with increased functionality

• 7 years' experience of working in highly regulated industries, such as pharma and energy

• Created and executed a digital content strategy for a life science events company involving interviews, webinars, news reporting, and video for a life science events company​​

Why work with me?

• Rapid ramp-up: I quickly grasp your industry, brand, and audience

• Hands-on leadership: I manage projects and lead teams seamlessly, even as a consultant

• Plug-and-play: I adapt to your tools, workflows, and communication style

• Results with purpose: I align content outcomes with your broader mission

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Get in touch at kjmccandless1@gmail.com to discuss your copywriting, content strategy, and pitch deck needs.