B2B Copywriter, Data Storyteller, and Journalist
My name is Karen McCandless
I help small to medium B2B businesses turn complex data into stories that make a difference. I specialize in data storytelling for regulated industries - particularly at the intersection of women's health and climate change.
I've worked with Pfizer, AkzoNobel, Microsoft, Cargill, GSK, and Regeneron on projects where technical precision blended perfectly with creative storytelling.
My experience includes:
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15+ years designing and executing content marketing strategies to support product launches, rebrands, and new business lines for complex B2B products
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8 years shaping editorial systems for complex, high-stakes subject matter, developing tone of voice, content strategy, workflows, and brand guidelines,
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10+ years managing cross-departmental content projects, including boosting customer satisfaction by ~33% by implementing a new blog layout with increased functionality
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7 years working across regulated industries to deliver compliance-driven projects
Results
Why you should work with me:
Blog Traffic
Increased blog traffic by 500% and PPC revenue by 200% through strategic content repositioning and creative approaches to technical topics
Revenue Generation
Collaborated on investor pitch decks that supported over $1B+ in successful fundraising for early-stage startups and growth-stage companies
Process Improvement
Improved editorial workflow efficiency by 25% through the introduction of agile planning and capacity management systems using JIRA
Innovation
Created profitable new business lines at a tech start-up through the implementation of sponsored research surveys.
Content Marketing and Strategy
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Messaging and
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Product launch and positioning strategy
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Customer interviews and ersona development
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Editorial calendars
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Investor communications
Copywriting and Journalism
Development of lead generation and thought leadership materials including brochures, sell sheets, e-Books, case studies, webinars, blog articles, and ghostwriting
Content Workflows and Optimization
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Content gap analysis
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Optimisation of existing assets
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Smarter workflows
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Templated processes
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Project management that delivers results.
AI-Powered Content for Businesses on a Budget
Smart, fast, affordable content powered by AI and polished by me
Get in Touch
Find out more about booking my services or get advice on copywriting and how to break into the business.
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