B2B Content Strategist and Copywriter for Healthcare, Sustainability, and Complex Industries

The copywriter you need to hire when your product or service is highly technical, heavily regulated, or deeply sensitive. Specializing in industrial tech, highly regulated industries, sustainability, and women’s health.

I've worked with Pfizer, McDonald's, Microsoft, Spotify, Regeneron, Cargill, GSK, AkzoNobel, and Regeneron on projects where technical precision blended perfectly with creative storytelling.

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My experience includes:

15+ years designing and executing content marketing strategies to support product launches, rebrands, and new business lines for complex B2B products
8 years building editorial systems, managing content teams, and developing tone of voice and brand guidelines
Created content strategies and campaigns for materials innovations, including PFAS-free additives, bio-based industrial fluids, and manufacturing products
10+ years managing cross-functional content projects in technical and regulated environments
Served as editor for two B2B tech print magazines
7 years working across regulated industries to deliver compliance-driven projects

Results

Why you should work with me:

Blog Traffic

Increased blog traffic by 500% and PPC revenue by 200% through strategic content repositioning and creative approaches to technical topics

Revenue Generation

Collaborated on investor pitch decks that supported over $1B+ in successful fundraising for early-stage startups and growth-stage companies

Process Improvement

Improved editorial workflow efficiency by 25% through the introduction of agile planning and capacity management systems using JIRA

Innovation

Created profitable new business lines at a tech start-up through the implementation of sponsored research surveys.

SERVICES

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Content Marketing and Strategy

Content strategy

Editorial calendar creation

Customer interviews Persona development managing budget, performance analysis, and distribution

Copywriting and Journalism

Development of lead generation and thought leadership materials including brochures, sell sheets, e-Books, case studies, webinars, blog articles, and ghostwriting

Content Workflows and Optimization

Content gap analysis
Optimisation of existing assets
Smarter workflows
Templated processes
Project management that delivers results.

AI-Powered Content for Businesses on a Budget

Smart, fast, affordable content powered by AI and polished by me

PAST WORK

View Portfolio

Bracken

Digital Marketing

Spotify

Messaging Strategy

GetApp

Content Strategy and Marketing

McDonald's

Internal Messaging

Get in Touch

Find out more about booking my services or get advice on copywriting and how to break into the business.

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