Finding the perfect B2B copywriter in the UK is a bit like dating (and not in a good/fun way). You want someone who understands your quirks, speaks your language, deeply understands what you'rea bout, and won’t ghost you halfway through the project. But instead of awkward coffee dates, you’re sifting through portfolios, rates, CVs, websites, and testimonials. And if you’re in a complex, regulated industry like women’s health, sustainability, manufacturing, chemicals, or healt

Investors sort decks into two piles (no and maybe), and something like 90% go straight to no. The average screener deck gets 30 seconds on the cover slide, another 30 seconds on the rest of the slide, and a final 30 seconds is for the investor to decide whether you've told them something they didn't already know. They are often scanning decks for a reason to stop, and they are also thinking, well, if this founder can't communicate their business simply on a slide, they can't

Picture the scene: a room full of investors, predominantly men, who have enthusiastically funded 17 enterprise SaaS tools for optimizing office snack procurement, but who furrow their brows with great concern when a women's health founder walks in. "Is this really a big enough market?" they ask, about conditions affecting half the global population. Great stuff. The femtech and women's health sector is one of the fastest-growing in global healthcare, and yet it remains catast